Diwali, a season of joy, vibrant lights, and the rush of festivities, brings people together in celebration—but it can also lead to overlooked safety measures. KONE Elevators and Escalators has embraced this festive period to prioritize safety with the launch of its impactful “Celebrate Safely, Celebrating Safety” campaign. Crafted in collaboration with United270 Global, based in Mumbai and Bangalore, the campaign emphasizes the importance of safety during Diwali through culturally resonant digital engagement and content marketing.
With localized films and messaging tailored to regional customs, this campaign aims to position KONE as a responsible leader in the elevators and escalators market—a sector poised for growth due to urbanization, a growing population, rising safety awareness, and increasing demand for smart, energy-efficient solutions. Through this initiative, KONE seeks to strengthen its connection with the Indian market and foster a sense of community around safety.
Jeff Emmanuel, CCO and Founder of United270 Global, remarked, “Our goal was to craft a powerful campaign that speaks to the festive experiences of our audience while embedding safety as a key element of celebration. By aligning with Diwali traditions, we aimed to seamlessly integrate safety into the holiday narrative, making it an intrinsic part of the joy and togetherness of the season.”
By reframing elevators and escalators as spaces of both convenience and care, KONE reinforces its commitment to consumer well-being and safety. The partnership between KONE and United270 reflects an in-depth understanding of cultural nuances, allowing KONE to authentically connect with consumers and reaffirm its role as a forward-thinking, community-centered brand in the Indian market.
Film Links:
https://drive.google.com/file/d/1RYIZ1gZWyFes2yA7njdGzeteriJK7uB6/view?usp=drivesdk
https://drive.google.com/file/d/1RUh_dFDjaXbG0iuLWdXbi_BDxe57Gpnr/view?usp=drivesdk
https://drive.google.com/file/d/1RX8XQQXUAsGoIAZSQdXyD0wcRcThIIVa/view?usp=drivesdk
https://drive.google.com/file/d/1RWmAKIUSysUHvfp-23qhoCvZZH-0e3RE/view?usp=drivesdk
