Global footwear and fashion giant Converse has announced Bollywood actors Harsh Varrdhan Kapoor and Khushi Kapoor as the faces of its brand in India. This partnership comes ahead of the launch of Converseโs flagship store on Mumbaiโs iconic Linking Road, a significant milestone marking the brandโs deeper foray into Indiaโs vibrant sneaker culture.
Harsh Varrdhan Kapoor, renowned for his eclectic fashion sense and sneaker obsession, embodies Converseโs ethos of individuality and bold self-expression. A long-time fan of the brand, Harsh often pairs his experimental wardrobe with Converse sneakers, seamlessly blending high fashion with streetwear. His fearless approach to style makes him a natural fit for the brandโs mission to inspire originality.
Joining him is Khushi Kapoor, known for her distinct fashion sensibilities and ability to set trends. Khushiโs dynamic and confident fashion choices, whether on or off the red carpet, align perfectly with Converseโs vision of empowering the youth to embrace their authentic selves. With her growing influence and bold sartorial flair, she brings a fresh perspective to the brandโs narrative.
The announcement coincides with the grand opening of Converseโs first Indian store, which promises an immersive shopping experience. The flagship outlet will feature the brandโs iconic range of sneakers, along with apparel and accessories, allowing fans to explore and define their personal style.
By partnering with Harsh and Khushi, Converse aims to resonate with Indiaโs fashion-conscious youth, championing creativity and self-expression. This initiative underscores the brandโs commitment to fostering a culture that celebrates individuality, much like it has done globally for decades.
