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Puma’s Ingenious Outdoor Advertising Campaign
Puma's outdoor campaign replaced its iconic "PUMA" logo with "PVMA" to introduce PV Sindhu as their new brand ambassador. This creative strategy sparked curiosity, celebrated Sindhu’s achievements, and boosted brand…
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AI-Driven Tools Transform PR and Digital Marketing, Fueling Effective Campaigns
The integration of AI into PR and digital marketing is creating a paradigm shift, enabling…
The Digital Revolution: Redefining Public Relations
The advent of digital media, the rise of social media, and the power of data…
How AI-Driven Tools Are Revolutionizing PR & Digital Marketing
From data analytics to predictive algorithms, AI-driven tools have become essential for PR and digital…
Understanding India’s Political Diversity
As a public relations practitioner, I've always been fascinated by the intricate tapestry of India's…
The Indian SaaS market will reach $50 billion by 2030
According to a report by a venture capital firm, Bessemer Venture Partners, India’s SaaS market…
Global Covid-19 Business Response Awards: Entries open for Indian Inc, PR professionals
SVUS of California in tie-up with BizNewsConnect SAN JOSE, CALIFORNIA/MUMBAI, INDIA | Global business awards…
7 most common myths about public relations which are misleading
The profession of Public Relations remains shrouded in myths and misconceptions for a long time.…
India’s first CLUB for PUBLIC RELATIONS launched!
In an India-first initiative, the launch of the first ever PR Club was announced. Eleven…
Hindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier
Hindustan Liquids Pvt. Ltd., the exclusive importer of Perrier in India, has appointed Kaizzen as…
Life of a Freelance PR practitioner
India's freelance workforce is growing, with more professionals leaving corporate roles. The PR industry has…
Research Paper on Usage of Social Media by PR Practitioners for Media Relations
A Study Exploring How PR Practitioners Leverage Social Media for Effective Media Relations and Communication…
Experts suggest ways to profit from digital marketing through 2028
Digital marketing and social media are inseparable in today’s online landscape. Experts predict this synergy…