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Puma’s Ingenious Outdoor Advertising Campaign
Puma's outdoor campaign replaced its iconic "PUMA" logo with "PVMA" to introduce PV Sindhu as their new brand ambassador. This creative strategy sparked curiosity, celebrated Sindhu’s achievements, and boosted brand…
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Reliance-Disney Star: A Strategic Joint Venture in the Media Landscape
The Reliance-Disney Star joint venture represents a powerful consolidation of resources in India’s burgeoning media…
Unilever’s stand against fake followers ushers in a new digital marketing dimension
Global consumer goods giant Unilever has taken a firm stand against the growing issue of…