The PR Reset: Credibility, Creators & Communication That Lasts

On World Public Relations Day, we reflect on how far communication has come-and where it’s headed. In a world driven by content overload and AI-powered influence, PR stands as the…

By Durgesh Kumar Tripathi 7 Min Read

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Gozoop Creative Digital Partners with Mad Over Donuts for Comprehensive Brand Strategy

Gozoop Creative Digital, the creative arm of Gozoop Group, has partnered with Mad Over Donuts…

By Nirlipta K 2 Min Read

Skincare Trends in India

Social media has transformed the skincare industry, with influencers promoting "glass" skin routines and normalizing…

By Tehreem Abdullah 7 Min Read

Burnout or Breakthrough? Deciphering the 90-Hour Conundrum

L&T Chairman SN Subrahmanyan’s proposal for a 90-hour work week, including working on Sundays to…

By Durgesh Kumar Tripathi 5 Min Read

Sony Sports Network Attracts Major Advertisers for Australian Open 2025 Broadcast

Sony Sports Network is set to deliver exclusive coverage of the 2025 Australian Open from…

By Nirlipta K 4 Min Read

Swiggy Launches ‘Swiggy Serves’ to Combat Food Waste and Hunger

Swiggy has launched 'Swiggy Serves,' its flagship program to combat food waste and hunger. Partnering…

By Nirlipta K 3 Min Read

HUL in Advanced Negotiations to Acquire D2C Skincare Brand Minimalist for Rs 3,000 Crore

Hindustan Unilever Limited (HUL) is set to acquire Jaipur-based D2C skincare brand Minimalist, valued at…

By Nirlipta K 3 Min Read