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When Brands Speak Up: The Delicate Dance of Taking a Stand
Brands are no longer just selling products—they’re selling values. From sustainability to social justice, companies are stepping into conversations that were once considered off-limits.
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Jubilant FoodWorks and Coca-Cola Forge Strategic Partnership
Jubilant FoodWorks, operator of Domino’s and Dunkin’ in India, partners with Coca-Cola to integrate its…
Jubilant Bhartia Group Acquires 40% Stake in Hindustan Coca-Cola Holdings
Jubilant Bhartia Group has acquired a 40% stake in Hindustan Coca-Cola Holdings (HCCL), uniting two…
YES Madam’s Termination Email Revealed as a Campaign to Tackle Workplace Stress
YES Madam, an Indian wellness brand, used a viral termination email to spotlight workplace stress,…
High Impact Storytelling in PR: Crafting Narratives that Resonate in a Noisy World
In a saturated communication landscape, brands face "content fatigue" from digital noise and fragmented attention.…
Ipsos in Advanced Discussions to Acquire Kantar Media
Ipsos is reportedly in advanced talks to acquire Kantar Media, with ongoing discussions focusing on…
How are you reaching your engaged B2B audiences?
Engaging with B2B clients confirms McKinsey's insight: 80% of decision-makers prefer remote or digital self-service…