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Navigating a Changing Media Landscape
India's media landscape is transforming, with shrinking newsrooms and regional outlet closures challenging PR professionals to adapt. Success now relies on being a trusted resource, leveraging vernacular media, and building…
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Jubilant Bhartia Group Acquires 40% Stake in Hindustan Coca-Cola Holdings
Jubilant Bhartia Group has acquired a 40% stake in Hindustan Coca-Cola Holdings (HCCL), uniting two…
YES Madam’s Termination Email Revealed as a Campaign to Tackle Workplace Stress
YES Madam, an Indian wellness brand, used a viral termination email to spotlight workplace stress,…
High Impact Storytelling in PR: Crafting Narratives that Resonate in a Noisy World
In a saturated communication landscape, brands face "content fatigue" from digital noise and fragmented attention.…
Ipsos in Advanced Discussions to Acquire Kantar Media
Ipsos is reportedly in advanced talks to acquire Kantar Media, with ongoing discussions focusing on…
How are you reaching your engaged B2B audiences?
Engaging with B2B clients confirms McKinsey's insight: 80% of decision-makers prefer remote or digital self-service…
Beyond Titles: Redefining Leadership for the Modern Era
In today’s workplace, leadership is about influence, trust, and empathy, not titles. Data from Edelman,…