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ESG: A Strategic Imperative or a Corporate Mirage?
ESG has become a vital component of corporate strategy, influencing operations, reputation, and stakeholder trust. Once a progressive sustainability approach, it now defines investment decisions and value creation in today’s…
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YES Madam’s Termination Email Revealed as a Campaign to Tackle Workplace Stress
YES Madam, an Indian wellness brand, used a viral termination email to spotlight workplace stress,…
High Impact Storytelling in PR: Crafting Narratives that Resonate in a Noisy World
In a saturated communication landscape, brands face "content fatigue" from digital noise and fragmented attention.…
Ipsos in Advanced Discussions to Acquire Kantar Media
Ipsos is reportedly in advanced talks to acquire Kantar Media, with ongoing discussions focusing on…
How are you reaching your engaged B2B audiences?
Engaging with B2B clients confirms McKinsey's insight: 80% of decision-makers prefer remote or digital self-service…
Beyond Titles: Redefining Leadership for the Modern Era
In today’s workplace, leadership is about influence, trust, and empathy, not titles. Data from Edelman,…
ESG: A Strategic Imperative or a Corporate Mirage?
ESG has become a vital component of corporate strategy, influencing operations, reputation, and stakeholder trust.…