Prasar Bharati, India’s public broadcaster, has announced a strategic partnership with Sri Adhikari Brothers Digital Network. As part of this collaboration, a wide variety of premium content from Sri Adhikari Brothers will be available on Prasar Bharati’s OTT platform, WAVES, as well as on its linear television channels. The partnership also aims to co-create fresh, innovative content that resonates with modern audiences.
As a result of the collaboration, Sri Adhikari Brothers’ broadcast channels—Mastiii, Dabangg, and Maiboli—will be accessible on WAVES, enhancing the platform’s offering of diverse entertainment options.
This partnership brings together two iconic media entities, combining Doordarshan’s rich legacy with Sri Adhikari Brothers’ forward-thinking approach to create programming that is culturally relevant, family-oriented, and appealing to younger generations.
This collaboration marks a significant step toward enriching India’s digital and broadcast entertainment landscape, fostering intergenerational connections through high-quality, engaging content.
