WE Communications (WE), a leading global communications consultancy, has bolstered its presence in Asia with the inauguration of a new office in Kuala Lumpur, Malaysia. The expansion is facilitated through an alliance with Chase Advisors, marking WE’s strategic entry into the Malaysian market.
This move is driven by the increasing demand for integrated communications solutions across sectors such as consumer goods, finance, healthcare, and technology. By blending its global expertise with local insights, WE aims to craft tailored strategies that resonate with Malaysia’s unique market dynamics.
Strategic Growth in a Key Market
“Malaysia serves as a vital hub for businesses looking to scale regionally and globally,” said Kass Sells, CEO of International at WE. “With Southeast Asia’s rising middle class, vibrant digital ecosystem, and robust ties between Malaysia and the U.S., the timing is ideal for us to deepen our engagement here.”
The new Kuala Lumpur office, officially inaugurated by the Honourable Datuk Seri Mustapa Mohamed, aims to act as a gateway for regional growth. It will offer a comprehensive suite of services, including data-driven insights, stakeholder engagement, and strategic communications, tailored to the fast-paced and evolving business environment.
Local Leadership Driving Impact
The Malaysian office will be led by Kanesan Veluppillai, Managing Director for Malaysia, supported by a team of experienced communication professionals. “Our local expertise, combined with WE’s global resources, positions us uniquely to deliver impactful solutions for our clients,” Veluppillai stated.
Nitin Mantri, Regional Executive Managing Director for Asia-Pacific at WE, highlighted the region’s dynamic landscape: “In a market driven by mobile-first consumers and a demand for hyper-localised content, businesses need trusted partners. Our Kuala Lumpur team, combining local and global strengths, is set to drive meaningful engagement.”
Poised for Future Expansion
Manash Neog, Managing Director at Chase APAC, underscored Malaysia’s strategic importance in Southeast Asia. “The country’s role in global trade and digital infrastructure presents immense opportunities. This launch is a significant milestone in our growth strategy, with further expansion plans targeting Indonesia.”
As WE Communications strengthens its foothold in Southeast Asia, the Kuala Lumpur office is expected to play a pivotal role in supporting businesses navigating the complexities of the region.
