Zee Media has appointed Aditya Tandon as the Chief Brand Officer for Campaigns and Intellectual Properties (IPs), effective January 16, 2025, according to a filing with the Bombay Stock Exchange (BSE). Reporting directly to ZMCL CEO, Karan Abhishek Singh, Tandon brings more than 25 years of diverse experience across media, web services, telecom, and print media.
Tandon has built a reputation for successfully leading and launching brands, having worked in India, Nepal, Mauritius, and Canada. His expertise in driving business growth through innovative, tech-driven, and digital solutions makes him a valuable addition to Zee Media. Prior to this role, Tandon spent 12 years at Network18 Media & Investments, where he served as Vice President and Head of Brand Marketing.
In his new role, Tandon will play a key part in strengthening Zee Media’s brand presence, guiding strategic campaigns and intellectual properties, and navigating the competitive media landscape. His extensive experience and creative vision are expected to significantly enhance Zee Media’s brand-building efforts.
Tandon has received over 100 prestigious awards, including ABBY, IMA, and Promax, for his contributions in communication, programming, and promotional strategies. He holds degrees from Delhi University, the FOCB-Delhi School of Economics, and the Centre for Management Development, Ghaziabad.
