Sumanto Bhattacharya, Head of Corporate Communications at Kshema General Insurance Limited, joins us for a deep-dive into the real world of PR from sports arenas to crisis rooms to Bharat’s insurance markets.
With experience across Kingfisher Airlines, Royal Challengers Bangalore, and Force India F1, Sumanto has crafted communication strategies for some of India’s most high-stakes brands.
🎯 Topic: From Headlines to Headwinds: Navigating PR Across Sports, Crisis & Rural India
In this episode, you’ll learn:
- How PR and communication shift when your audience is Bharat, not just urban India
- Lessons from managing celebrity-driven brands like IPL teams
- Crisis-handling insights from aviation and sports
- How to build a communications function from scratch
- Balancing visibility, credibility, and business goals
- His personal PR playbook for future leaders
Whether you’re in PR, marketing, corporate communications, or brand strategy, this conversation offers powerful insights from a seasoned storyteller who has seen it all—from cricket stadiums to newsroom meltdowns to rural market growth.
👉 Subscribe for more leadership, communication, and marketing insights!
Don’t miss this enriching conversation packed with industry expertise!
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