Anil Dua has joined SAR Group as a partner and Co-founder of its E-Mobility Division, which includes the Lectrix and Mooving businesses. With over three decades of experience, Dua brings exceptional expertise in strategic leadership, digital transformation, and brand-building across various industries.
Previously, Dua served as Group CEO of Dish TV, leading the company through key transformations, including the merger with Videocon D2H. He has also held senior roles at OTE Group, Hero MotoCorp, Unilever, and Gillette. At Hero MotoCorp, he was instrumental in the rebranding from Hero Honda to Hero, significantly boosting production and revenue. His contributions have earned him awards like IAA Marketer of the Year and recognition among India’s Top 50 Brand Leaders.
Dua holds an IIT Delhi degree and an MBA from IIM Ahmedabad, complementing his professional experience. His leadership style, focused on innovation and collaboration, aligns with SAR Group’s mission to accelerate India’s transition to sustainable mobility.
Rakesh Malhotra, Founder of SAR Group, praised Dua’s leadership and brand-building capabilities, emphasizing his role in redefining electric mobility and advancing sustainable transportation.
Dua expressed excitement about his new role, noting that electric mobility is in its early stages, and SAR Group, with its integrated ecosystem of Lectrix EV and Mooving, is well-positioned for growth. He looks forward to applying his experience to drive innovation in the rapidly evolving industry.
Under Dua’s leadership, Lectrix EV and Mooving are set to expand their market presence and make electric mobility more accessible and sustainable.
