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HUL in Advanced Negotiations to Acquire D2C Skincare Brand Minimalist for Rs 3,000 Crore
Hindustan Unilever Limited (HUL) is set to acquire Jaipur-based D2C skincare brand Minimalist, valued at ₹3,000 crore. The brand's valuation has soared from ₹630 crore in just three years, marking…
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India’s first CLUB for PUBLIC RELATIONS launched!
In an India-first initiative, the launch of the first ever PR Club was announced. Eleven…
Hindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier
Hindustan Liquids Pvt. Ltd., the exclusive importer of Perrier in India, has appointed Kaizzen as…
Life of a Freelance PR practitioner
India's freelance workforce is growing, with more professionals leaving corporate roles. The PR industry has…
Research Paper on Usage of Social Media by PR Practitioners for Media Relations
A Study Exploring How PR Practitioners Leverage Social Media for Effective Media Relations and Communication…
Experts suggest ways to profit from digital marketing through 2028
Digital marketing and social media are inseparable in today’s online landscape. Experts predict this synergy…
Twitter’s new digital marketing initiative shuts down locked & suspended Accounts
Twitter has recently begun removing locked accounts from follower counts. The company states that this…
UK Customers happier with online digital marketing than social media
A recent study by Rokt reveals that UK customers are five times more satisfied with…
Why do you think 2018 for digital marketing is more of measurability campaigns?
Reducing Digital Ad Waste: Strategies to Optimize Marketing Budgets and Eliminate Inefficient Spending in Today’s…
Unilever’s stand against fake followers ushers in a new digital marketing dimension
Global consumer goods giant Unilever has taken a firm stand against the growing issue of…
Facebook’s Public Relations’ Head takes a step down owing to privacy scandal
Eliot Schrage, Facebook’s Head of Public Relations, resigned from his position last Thursday. He had…
Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!
Introduction of comment threads will help to keep track of conversations in the comment box…
PR in India – Top 100 Case studies of 2014
PR in India – Top 100 case studies of 2014”, which will be a collection…