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Gozoop Creative Digital Partners with Mad Over Donuts for Comprehensive Brand Strategy
Gozoop Creative Digital, the creative arm of Gozoop Group, has partnered with Mad Over Donuts (MOD) to drive brand growth and marketing. This collaboration marks Gozoop’s evolution beyond traditional creative…
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When Brands Speak Up: The Delicate Dance of Taking a Stand
Brands are no longer just selling products—they’re selling values. From sustainability to social justice, companies…
Spinning the Truth: The Fine Line Between PR Ethics and Spin
In public relations, “spin doctor” often comes with a negative connotation, implying deceitful tactics. But…
Converse Names Harsh Varrdhan Kapoor and Khushi Kapoor as Brand Ambassadors in India
Global footwear and fashion giant Converse has announced Bollywood actors Harsh Varrdhan Kapoor and Khushi…
Roshni Das, Intel’s India CMO, Moves On After Nearly Two Decades
Roshni Das, Intel India’s Chief Marketing Officer, has announced her departure from the company after…
How Swiggy and Zomato Taught Us the Power of Timing
Zomato and Swiggy just showed us, humor makes people stop scrolling and start smiling.
Nikhil Gulati Joins Royal Enfield: A New Chapter in the Iconic Motorcycle Brand’s Growth
Nikhil Gulati joins Royal Enfield as Head of Communications, aiming to elevate the brand's presence…
Reliance-Disney Star: A Strategic Joint Venture in the Media Landscape
The Reliance-Disney Star joint venture represents a powerful consolidation of resources in India’s burgeoning media…
WE Communications Expands Footprint in Asia with Kuala Lumpur Office Launch
WE Communications expands in Asia with a new Kuala Lumpur office in partnership with Chase…
CoinDCX Appoints Gautam Gambhir as Its First Brand Ambassador
CoinDCX’s co-founder and CEO, Sumit Gupta, expressed enthusiasm about the new association. "We are thrilled…
Edelman Appoints Rakesh Thukral as New APAC CEO, Succeeding Warren Fernandez
Thukral brings a wealth of experience to the role, having served as Edelman’s APAC Chief…
KONE Elevators and United270 Global Launch ‘Celebrate Safely, Celebrating Safety’ Diwali Campaign
KONE Elevators and Escalators has embraced this festive period to prioritize safety with the launch…
Donald Trump Wins the Race: The Impact of Digital Media and Public Relations
In a historic turn, Donald J. Trump secured victory in the 2024 presidential race, marking…