Finkeda, an emerging digital banking and financial services company, has named Indian cricketer Shikhar Dhawan as its brand ambassador. Dhawan’s reputation for trustworthiness and his strong public image make him an ideal partner for Finkeda as the company seeks to enhance its credibility in the digital finance industry.
Finkeda provides a range of financial services. The company’s mission is to transform how individuals and businesses manage their finances by offering accessible, seamless services across India. With his widespread popularity and influence, Dhawan embodies Finkeda’s core values of trust and innovation.
Why Shikhar Dhawan?
As the brand ambassador, Dhawan will feature in various marketing campaigns to raise awareness about Finkeda’s secure and user-friendly digital banking services. With India’s growing trend toward digital finance, Dhawan’s involvement will help Finkeda connect with a broader, tech-savvy audience, especially younger consumers who increasingly rely on digital platforms for managing their finances.
The partnership also aligns with Finkeda’s strategy to extend its reach into Tier 2, Tier 3, and Tier 4 cities. Finkeda plans to launch impactful campaigns to engage these regions, increase brand visibility, and promote values such as resilience and innovation.
A Key Milestone for Finkeda
This collaboration marks a major step forward for Finkeda as it strengthens its position in the digital banking and financial services sector. With Shikhar Dhawan on board, Finkeda is well-positioned to raise awareness and inspire more people to take control of their financial futures in the digital era.
