Swiggy, one of India’s leading food delivery platforms, has appointed Akanksha Jain as its new Assistant Vice President (AVP) of Public Relations and Communications. This leadership change, announced on the company’s LinkedIn profile, underscores the importance of strengthening Swiggy’s communications strategy. Jain brings nearly two decades of experience in communications, making her well-positioned to shape Swiggy’s brand image and enhance its communication initiatives.
A Wealth of Experience in Communications
Before joining Swiggy, Jain was the Head of Public Relations and Corporate Communications at BharatPe for four years. There, she played a key role in shaping the company’s brand identity and boosting its reputation within the fintech sector. Jain’s strategic efforts helped establish BharatPe as a leader in the fintech space and contributed to its landmark achievement of becoming the first fintech to invest in a Small Finance Bank. Her work also raised the visibility of BharatPe’s leadership in the industry.
With a background spanning technology, fintech, and e-commerce, Jain is a strong advocate for modern communication strategies that align with a brand’s core values. Her career has also involved influencing public policy and driving thought leadership, particularly in sustainability.
Strategic Vision for Swiggy
At Swiggy, Jain’s expertise in communications, crisis management, and brand positioning will play a crucial role in navigating the challenges of a competitive market. As the company continues to grow, Jain’s leadership will be essential in ensuring Swiggy’s communications remain dynamic and effective.
