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Navigating a Changing Media Landscape
India's media landscape is transforming, with shrinking newsrooms and regional outlet closures challenging PR professionals to adapt. Success now relies on being a trusted resource, leveraging vernacular media, and building…
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Latest Business
Ashish Rae Joins Asian Paints as Associate VP – Retail Sales, Marketing & Commercial
Asian Paints has appointed Ashish Rae as AVP for Retail Sales, Marketing, and Commercial to…
Ninad Pathak Appointed Head of Digital Marketing at Cello
Cello, a renowned stationery and office products brand, has appointed Ninad Pathak as Head of…
Isprava Group Names Amrita Kumar as New Vice President of Marketing
Isprava Group, a leading luxury real estate firm, has appointed Amrita Kumar as Vice President…
YES Madam’s Termination Email Revealed as a Campaign to Tackle Workplace Stress
YES Madam, an Indian wellness brand, used a viral termination email to spotlight workplace stress,…
PVR Inox Names Traptika Chauhan as Head of Agency Business and Pre-Sales
PVR Inox, a leader in premium cinema exhibition, has appointed Traptika Chauhan as Head of…
Finkeda Appoints Shikhar Dhawan as Brand Ambassador
Finkeda, a rising digital banking platform, has appointed Indian cricketer Shikhar Dhawan as its brand…