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Puma’s Ingenious Outdoor Advertising Campaign
Puma's outdoor campaign replaced its iconic "PUMA" logo with "PVMA" to introduce PV Sindhu as their new brand ambassador. This creative strategy sparked curiosity, celebrated Sindhu’s achievements, and boosted brand…
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Latest Business
Ashish Rae Joins Asian Paints as Associate VP – Retail Sales, Marketing & Commercial
Asian Paints has appointed Ashish Rae as AVP for Retail Sales, Marketing, and Commercial to…
Ninad Pathak Appointed Head of Digital Marketing at Cello
Cello, a renowned stationery and office products brand, has appointed Ninad Pathak as Head of…
Isprava Group Names Amrita Kumar as New Vice President of Marketing
Isprava Group, a leading luxury real estate firm, has appointed Amrita Kumar as Vice President…
YES Madam’s Termination Email Revealed as a Campaign to Tackle Workplace Stress
YES Madam, an Indian wellness brand, used a viral termination email to spotlight workplace stress,…
PVR Inox Names Traptika Chauhan as Head of Agency Business and Pre-Sales
PVR Inox, a leader in premium cinema exhibition, has appointed Traptika Chauhan as Head of…
Finkeda Appoints Shikhar Dhawan as Brand Ambassador
Finkeda, a rising digital banking platform, has appointed Indian cricketer Shikhar Dhawan as its brand…