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Puma’s Ingenious Outdoor Advertising Campaign
Puma's outdoor campaign replaced its iconic "PUMA" logo with "PVMA" to introduce PV Sindhu as their new brand ambassador. This creative strategy sparked curiosity, celebrated Sindhu’s achievements, and boosted brand…
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Latest Business
Punit Goenka Resigns as Managing Director to Focus on His CEO Duties
Punit Goenka, in a strategic move aimed at streamlining his responsibilities and enhancing focus on…
When Brands Speak Up: The Delicate Dance of Taking a Stand
Brands are no longer just selling products—they’re selling values. From sustainability to social justice, companies…
Converse Names Harsh Varrdhan Kapoor and Khushi Kapoor as Brand Ambassadors in India
Global footwear and fashion giant Converse has announced Bollywood actors Harsh Varrdhan Kapoor and Khushi…
Roshni Das, Intel’s India CMO, Moves On After Nearly Two Decades
Roshni Das, Intel India’s Chief Marketing Officer, has announced her departure from the company after…
How Swiggy and Zomato Taught Us the Power of Timing
Zomato and Swiggy just showed us, humor makes people stop scrolling and start smiling.
Nikhil Gulati Joins Royal Enfield: A New Chapter in the Iconic Motorcycle Brand’s Growth
Nikhil Gulati joins Royal Enfield as Head of Communications, aiming to elevate the brand's presence…