Cello, a leading brand in the stationery and office products sector, has appointed Ninad Pathak as its new Head of Digital Marketing. Pathak brings a wealth of expertise in digital strategy, brand growth, and performance marketing, positioning him to strengthen Cello’s online presence and enhance customer engagement.
Prior to joining Cello, Pathak held prominent roles, including Assistant Vice President of Marketing at IndiaFirst Life and Associate Director of Strategy at Interpublic Group (IPG). He also served as Manager of Marketing Strategy and Media Planning at Madison World, and as Senior Research Analyst for FMCG and Pharmaceuticals at Nielsen. Pathak began his career as a System Engineering intern at Rashtriya Chemicals & Fertilisers Limited.
In his new role, Pathak will oversee Cello’s digital marketing initiatives, including social media, online advertising, e-commerce, and customer experience. His focus will be on expanding the brand’s digital footprint and engaging with a broader, tech-savvy audience.
Pathak’s appointment reflects Cello’s commitment to evolving with the digital landscape and enhancing its market position. Under his leadership, the company is set to further strengthen its digital presence and remain a leader in its industry.
